PROJECT BRIEF
About Reya AI Healthcare
Reya AI Healthcare is dedicated to revolutionizing long-term health and wellness by creating personalized, AI-driven lifestyle health companions. Reya empowers care teams and coaches to monitor and manage users' wellness, lifestyle, and longevity goals, helping them to proactively prevent or reverse health issues.
Problem Brief
The existing Reya AI website lacks engaging content, a clear narrative, and a user-friendly design that speaks directly to its target audience. Currently, the website is overly technical, lacks storytelling elements, and does not effectively communicate the unique value Reya offers to users and care teams. Users find it challenging to navigate and do not regularly return to the site.
Design Direction
Work Progress
Target audience
By mapping the target audience,
we can pinpoint the key offerings that will resonate with each group, effectively addressing their unique goals and interests.
What exactly I did
Facilitated engagement with potential B2B partners and clients by creating user-friendly contact options, including forms and call-back requests, to connect seamlessly with Reya's support team. Designed targeted features to identify and capture the interest of users keen on partnering or contributing to Reya’s health initiatives, strengthening collaborative opportunities and expanding reach.
Goals
Primary Goal
Enhance user engagement by creating a compelling and user-friendly experience, leading to increased lead generation and partnerships.
Secondary Goal
Educate visitors about Reya’s AI-driven health solutions.
Generate qualified leads for the sales team.
Strengthen brand image as an innovator in AI lifestyle health.
Encourage repeat visits by providing valuable and relevant content.
Probable Users
Primary Users: Health-conscious consumers focused on wellness and longevity.
Secondary Users: B2B clients like care teams, doctors, and health coaches who integrate lifestyle management tools.
Decision Makers: Medical professionals who utilize lifestyle medicine to improve patient outcomes.
Constraints
Limited promotion for B2C memberships; the website should primarily focus on B2B partnerships.
Minimal existing case studies to demonstrate tangible outcomes; the redesign should leverage available research and articles to establish credibility.
Research
User Interviews
Journey Map
Competitive Analysis
Study competitors like CyberHuman, InsideTracker, Noom, and HeadUp Health to identify market gaps and opportunities for Reya to stand out.
Value Proportion and Opportunities
Position Reya as an industry leader with a unique AI co-pilot for lifestyle, wellness, and longevity management.
Features & Highlights
Reya’s Story: Clearly communicate Reya’s mission and vision with an engaging narrative.
AI Co-Pilot: Showcase the AI-driven health companion and its benefits.
Content for Longevity & Wellness: Provide articles, blogs, and resources by top healthcare professionals to inform users on lifestyle and wellness topics.
Lead Generation: Implement tools to capture leads, such as demo requests and contact forms.
Key Pain Points
Lack of engaging, relatable storytelling on the website.
Overly technical language that doesn’t appeal to a broad audience.
Users getting lost on the website, with no clear hook or journey path.
Information Architecture
You can view the information architecture here. I decided to go ahead with this featurs. This Information Architecture helps every to understaning about this Reya AI
Designing the screens
Conclusion
What was achieved
Enhanced User Journey: Streamlined navigation and engaging storytelling.
Effective Lead Generation: Increased opportunities for conversions and sales.
Improved Brand Credibility: Reinforced Reya’s expertise and innovative position in the health and wellness space.
Lessons learned
Clear User Journeys Reduce Drop-Offs:
Creating a straightforward and intuitive user journey is essential to keep users engaged and minimize points where they might leave the site.:
The Power of User-Centric Storytelling:
Focusing on storytelling that resonates with users helps build an emotional connection with the brand, making the experience more memorable and impactful.
Balancing Technical and User-Friendly Language:
Striking the right balance between technical details and accessible language enhances user understanding and keeps the content engaging.
Understanding Reya’s AI Co-Pilot:
Gained insight into how Reya's AI Co-Pilots function, supporting lifestyle and health goals by monitoring user data and providing tailored guidance, which positions Reya as a proactive partner in the healthcare journey.
The Role of AI in Healthcare:
Learned how Reya’s AI-driven approach allows it to function as a personalized health companion, using data insights to help users and care teams manage wellness and longevity effectively.
Thank you 👋
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