PROJECT BRIEF
About Agilus Diagnostic
Agilus Diagnostics, a prominent diagnostic laboratory chain in India and a part of the Fortis Group, operates across 25 states with 400+ laboratories. In addition to this extensive network, Agilus Diagnostics provides a wide range of services, including home collection services, specialized diagnostic tests, and wellness packages.
The objective is to build lasting relationship by using cutting edge technology and users’ data to provide users with an exceptional digital experience that stands apart from the competitors.
Problem Brief
Users face difficulties in selecting and scheduling tests for multiple people at once, with a complex and time-consuming process. There is a lack of real-time updates for home sample collection and report generation, leading to prolonged waiting times at the lab. Navigation during lab test is confusing, and there's limited visibility of doctor availability. The rescheduling process is complicated, online consultations are challenging, and managing health reports and data is inconvenient.
Design Progress
Design Direction
Target audience
Age 25-60
Tier 1 - Aged People ( 70% )
Tier 2 - Pregnent women ( 20% )
Tier 3 - Working Professionals ( 10% )
What exactly I did
Design an app to help users to book home sample collections, in-lab tests, and doctor appointments, and manage all their health reports in one place, ensuring it fits seamlessly into their lifestyle and is easy to use daily.
Goals
Primary Goal
Simplify the booking process for home sample collections and in-lab tests
Ensure seamless scheduling for doctor appointments, including virtual consultations, with clear availability and easy rescheduling options.
Develop a secure system for accessing, organizing, and sharing health reports.
Implement real-time notifications for appointments, sample collection updates, and report availability to ensure timely communication with users.
Secondary Goal
Integrate health tracking with wearables and apps, offering users insights and trends.
Introduce loyalty programs and gamification to boost engagement and make health management rewarding.
Ensure compatibility with health records and enable seamless data transfer between providers.
Provide in-app guidance and support, along with customer support channels for user queries.
Probable Users
Who regularly undergo lab tests
Pregnant women, Fitness Freaks and Elders
Tech-savvy individuals and those assisting their parents.
Constraints
Privacy concerns may limit users' willingness to share health information, restricting insights.
Older or non-tech-savvy users may struggle to express issues or understand app features.
Participants may have varying needs and expectations, making it challenging to identify common pain points and requirements.
Research
Talking to users
Keeping in mind the time constraint, I chose to speak with a few friends who highly health concerns, pregnant women and some tech-savvy. For most, I used a questionnaire-based approach, while a few were more informal conversations.
Competitive Analysis
We aim to enhance the user experience by addressing a prevalent issue identified in similar apps like Apollo, Medi Buddy, and other 8 health care platform. where users often struggle with booking home sample collections due to a complex and unclear process.
Value Proportion and Opportunities
Essential Sign-up/Sign-in Procedures
Simplify the onboarding process to reduce friction and improve first-time user retention. Competitors like Apollo and Medi Buddy offer social media login options for a faster sign-up experience.
Comprehensive End-to-End Test Booking Process for All Scenarios
Streamline the test booking process by reducing steps and providing clear guidance. Competitor apps often lack intuitive navigation, creating an opportunity to enhance usability and efficiency.
Step-by-Step Consultation Booking
Implement a clear, guided booking flow for consultations, including virtual options. Competitors frequently have cumbersome processes, allowing Agilus to stand out with a smoother, more user-friendly experience.
Order Tracking and Management
Provide real-time tracking and updates for orders and sample collections. Competitor apps may offer basic tracking, but enhancing this feature with more detailed and timely updates can improve user satisfaction.
Address and Payment Information Management
Simplify the management of addresses and payment methods, ensuring a quick and secure process. By offering features like saved addresses and one-click payments, Agilus can reduce checkout time, which competitors often overlook.
Family Member Management
Enable users to manage health information and appointments for family members within one account. This feature can differentiate Agilus from competitors who may not provide easy family member management.
Loyalty Points and Premium Plan Subscriptions
Introduce a rewarding loyalty program and attractive premium plans. Competitor analysis reveals that gamification and rewards systems are underutilized, presenting a chance to boost user engagement and retention.
User Engagement and Gamification
Integrate engaging and interactive elements to motivate users. By incorporating features such as challenges, badges, and rewards for health activities, Agilus can increase user interaction and loyalty, a strategy not fully exploited by competitors.
Information Architecture
You can view the information architecture here. I decided to go ahead with this featurs. This Information Architecture helps every to understaning about this Agilus Diagnostics Application
User flow
You can see the user flow here. I decided to go ahead with designing the home visit & lab visit and doctor consulting flow.
Wireframes
Visual Style Guide and Design tokens
The visual design language for our product. As design is an iterative process, this will serve as a final visual guide. It aligns our visual ideas with stakeholders, ensuring everyone is on the same page.
Designing the screens
Conclusion
What was achieved
Enhance user experience by offering a simplified scheduling process for home sample collection with real-time updates and tracking, while in-lab visits feature online check-ins, digital queue management, and interactive maps. Streamline report management with real-time notifications and secure access, integrate with health apps, and simplify doctor consultations with intuitive booking, real-time availability, and easy rescheduling. Advanced search, clear availability, and reminders for in-lab consulting, combined with gamified loyalty programs and seamless membership management, ensure an engaging and user-friendly platform.
Lessons learned
In designing the Agilus Diagnostics app, I learned the importance of creating an intuitive and user-friendly interface that simplifies the booking of home sample collections, in-lab tests, and doctor appointments. I recognized the need for a seamless end-to-end test booking process, real-time notifications, and comprehensive health report management. Additionally, features like family member management, loyalty programs, and gamification are crucial for enhancing user engagement and satisfaction. The goal is to address common issues found in competitor apps and ensure the app fits seamlessly into users' daily lives while providing reliable and secure health management.
Thank you 🤟
Go Prev
Next
Reya AI - Mr.CEO
Let's collaborate and solve your problem
Let’s connect